Microsoft and Аpple corporations, despite a long confrontation, are thinking about cooperation. Even a year ago this was difficult to imagine, but today they have a common goal - to unite against another Internet giant, Google, which is growing in the IT market.
Such a situation emerged after Google introduced its new Сhrome operating system and actively began to promote its Android mobile platform. The project may bring mullions in profits from advertising the new programs on Google search which is the top one on the Internet. «Google is intruding the territories of Apple and Microsoft, and they don't like it. If Google Chrome OC is released for netbooks (small laptops with the Internet and Office access) the alliance is quite logical, Anton Salov, the head of the Internet decisions department at the "SoftLine" company believes.
It will be hard to compete with Google even for such giants of the industry as Microsoft and Apple. Google is the top Internet search engine while Apple is the top gadget designer. «Sales of iPhone and iPod (Apple products) may drop, as they depend on fashion and trends too much. In practice they are not the most convenient devices among their counterparts. Therefore the alliance of the competitors is justified only by one goal- to defend the interests in the market», - says Yury Revich, the "Novaya Gazeta» and "Computerra" observer says. But for Russia their business confrontation will have no practical effect:
"It will have no practical consequences, especially in Russia. Mobile Internet users in Russia hardly number 1 to 10 from all users, and even if we assume that every 100th of them uses iPhone the number is still tiny. Other users, accessing the Net via their personal computers don't care about Apple".
«Time will show who will loose - Apple merging with Microsoft or Google». Expert Anton Salov is for the Google:
"Google is actively developing, it is the most popular search engine. If Apple blocks search inquiries from Google it will primarily hit Apple itself".
According to Anton Salov, Google has recently strengthened its positions in the Russian market. The Mail.ru is changing its search system from Yandex to Google, which means that the company currently has no competitors in the Russian and Western markets.
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