Chinese and Russian money will rescue the European luxury market. In recent years thanks to rich clients from the BRICS countries (Brazil, Russia, India, China and South Africa) Europe has managed to make up for the declining demand on its luxury market. For the benefit of their foreign clients, boutiques in the south of Europe have even abandoned their traditional siesta. But the situation on the luxury market in conditions of the economic crisis will continue to worsen and the market will see numerous mergers and acquisitions, experts say. This may lead to a re-division of the whole luxury market.